ITC is moving aggressively to neutralize the impact of recent cigarette tax hikes. Chairman Sanjiv Puri announced a strategic pivot, focusing on tactical price adjustments and a wave of new product launches designed to sustain margins.
The conglomerate has committed a substantial Rs 20,000 crore investment over the next five years. This capital injection is earmarked to fortify the company's FMCG footprint and accelerate its broader diversification goals.
Beyond traditional goods, the group is eyeing a future public offering for its tech arm, ITC Infotech. Leadership confirmed that an IPO will be tabled once the unit achieves the necessary scale and market maturity.
By prioritizing operational agility, ITC aims to mitigate regulatory pressures while positioning itself as a diversified powerhouse for long-term shareholder value.