Citi has officially initiated coverage on Meesho, expressing confidence in the platform's trajectory within the Indian retail landscape. The brokerage has set a price target of Rs 210, suggesting a significant upside of 23% for investors as the company continues to gain traction.
Analysts highlighted Meesho’s dominant foothold in tier-2 and tier-3 markets as a primary driver for its valuation. By effectively tapping into regions often overlooked by larger competitors, the firm has built a resilient seller network that serves as a cornerstone for its expansion strategy.
The optimism is further bolstered by the company's recent financial performance. In Q4FY26, Meesho reported a substantial 47% year-on-year revenue surge, paired with a marked narrowing of losses, signaling a shift toward sustainable growth and operational efficiency.
This endorsement from a major international firm underscores the shifting momentum in the e-commerce sector. As Meesho balances aggressive market acquisition with improving margins, it remains a focal point for those monitoring India's digital consumption patterns.